Category Archives: retail

ABERCROMBIE & FITCH PROTOTYPE

The A&F Prototype design is a new space for customers to rediscover what is at the core of this American brand: timeless, high-quality clothing that you want to live in. The updated plan includes accommodating features like innovative fitting rooms, boutiques, and omnichannel capabilities. The interior contains a cohesive palette of tactile elements including cork, bronze, vegan leather, steel wood, and marble that act as a neutral yet complimentary background to the collections. The most dramatic element being a concrete runway, extending from the entry into the middle of the space, which features all of the store’s mannequins displaying The Story of the current collection in a curated progression.

SHERLE WAGNER LA SHOWROOM

The first SW Showroom on the West Coast expresses a new way to see an established brand. Traditional displays are balanced by a new unexpected way to view the Sherle Wagner product line. A garden with water cascading on marble sinks carved from the front façade is balanced by a conventional bathroom display with a prominent custom light fixture of SW cherubs, towel bars and fittings. The interior space showcases the product by presenting the objects as art in a gallery like atmosphere under the wallpaper weave ceiling above. The burnt wood cladding on the one story stucco building presents the front entrance and connects the private garden entry for clients.

UNDER ARMOUR STORE

The Under Armour PopUp store arrived in Soho, NYC for the introduction of the new Under Armour Basketball Shoe and in time for the holidays. Bold graphics displayed on the ceiling entice and introduce the brand to customers from the sidewalk. New displays made of striated, reclaimed wood, were interspersed among Under Armour’s standard store fixtures. Repurposing materials and fixtures offered a sensible attitude towards the fast pace construction schedule and short term nature of this pop-up store.

HOLSOME TEAS & HERBS

HOLSOME teas & herbs is a quiet contemplative store where one can also sit and enjoy Chinese tea or consult with the owner on Homeopathic Chinese herbs and treatments. The project became an “archaeological dig” within an old building on a main street in Princeton. The former occupant covered and recovered existing walls and windows with retail display. The first task was to remove the fixtures and discover the site. A brick shell with its existing wood windows was excavated and celebrated. The active street front portion of the long deep space has display counters and shelving. A sitting area rests between the existing light well and the original windowed brick façade of the treatment rooms. Transitioning deeper into the space, a bamboo porch leads into the rear yoga studios leaving the busy street traffic behind.