The A&F Prototype design is a new space for customers to rediscover what is at the core of this American brand: timeless, high-quality clothing that you want to live in. The updated plan includes accommodating features like innovative fitting rooms, boutiques, and omnichannel capabilities. The interior contains a cohesive palette of tactile elements including cork, bronze, vegan leather, steel wood, and marble that act as a neutral yet complimentary background to the collections. The most dramatic element being a concrete runway, extending from the entry into the middle of the space, which features all of the store’s mannequins displaying The Story of the current collection in a curated progression.